![portrait copy space portrait copy space](https://i.pinimg.com/originals/a2/50/9f/a2509fdba4ed8ffbbd21a43d53a78a28.jpg)
TL DRĬopy space allows clients to add their own marketing copy over a photo and extends the usefulness of that photo. James’ designer cropped this to a square for Instagram then placed a semi-transparent background block to help the text stand out. I also photographed him at a live event, speaking from the stage. Here’s James Wedmore, a “Digital CEO” with over 60k followers on Instagram. I’ll add just one more example before wrapping this up. The original image had plenty of copy space, but his designer took it a step further and blue-ed out the background.
#Portrait copy space series
One of my photos became the thumbnail for his series of Instagram videos. All kinds of angles, often with plenty of room for ad copy.Īnd boy did he use my photos! In fact I was surprised at how quickly my photography mades its way into his online marketing. In the end, I delivered a wide range of photo compositions for him to use in a wide variety of ways.
![portrait copy space portrait copy space](https://image.freepik.com/free-photo/portrait-smiling-woman-looking-up-way-copy-space-isolated-gray-background_171337-1968.jpg)
Instead of simply shooting Roger dozens of times in the same way, which could’ve been pretty in its own traditional way, I mixed it up greatly.
![portrait copy space portrait copy space](https://image.freepik.com/free-photo/portrait-male-with-copy-space_23-2148514947.jpg)
I photographed Roger speaking on stage at an event for online marketers. The resolution is a little rough, but we didn’t have a hand in designing this example. Roger cropped this to a square for Instagram then pushed it to Facebook after adding his flavor of marketing copy. Now’s he’s marketing his services to business professionals to improve their speaking voices.
#Portrait copy space movie
Here’s an example of my Marketing-Ready Photography in use by celebrity voice coach Roger Love.ĭon’t know Roger? He’s worked with Joaquin Phoenix for the movie Walk the Line. Marketers pretty much require it so they can do their jobs without the photos hindering their work. It can save them from hours of tedious Photoshop work. Copy Space could also be used on your website in some other ways, like with a contact or login form overlaid.ĭesigners know this concept very well. It could give you the opportunity to include some text for a digital or print ad. My main point is that a good commercial photographer will shot for… COPY SPACE!Ĭopy space is basically that extra room to the left or right of, maybe above or below, the main subject of the photo. Fast forward almost another decade and here we are. And I knew with some practice I could do better.
![portrait copy space portrait copy space](https://thumbs.dreamstime.com/z/young-woman-portrait-shy-compliment-copy-space-young-woman-portrait-smiling-shy-compliment-hand-neck-copy-space-141302155.jpg)
Or seeing the invoices from other commercial photographers who delivered images we could barely use in our marketing.įrom experience, I knew better. Actually, a big factor in me making the leap from my multimedia design career to full-time photography is having spent so much time dealing with boring stock photos and the limitations they impose. One of things that sets this San Diego commercial photography company apart from the crowd is my decade of creative marketing experience. Is this going to be a social post, as-is or cropped to a square? Or is this going to be used in a digital or print ad? The framing and angles for each approach vary. We actually look at the big picture and how our photos fit into that. “Just check out that gold foil!”Ī commercial photographer with marketing use in mind sees the art of photography in a different context. “Buy 3 canvases, get 1 free!” They might even gouge you for a wedding album – and hey, another album for you mom too.
#Portrait copy space professional
I love making art, but as professional photographers we all must consider the commerce. They’re used to seeing photos in a frame on the wall or an online gallery stand-alone stuff, like “My photograph speaks for itself.” Some photographers capture images that please photographers.